Clayton McMurry

B2B Consulting

Personal Brand

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01 // OVERVIEW

CLIENT

Clayton McMurry

TIMEFRAME

3 Weeks

SCOPE

Personal Brand System

Is your ad spend hitting the same dead endClayton was bleeding $50k a month into before the reset?

When $50k per month in traffic hits a static resume-style site, it does not convert, it disappears. High-value B2B prospects make split-second judgment calls. If the platform does not communicate elite authority instantly, the deal is already lost.

What was Clayton using before?

A static portfolio site built for browsing, not converting. It had no interactive depth, no proof of expertise, and no mechanism to move prospects toward a decision. It was actively destroying ROAS.

Where the BusinessActually Changed

Here is how we can convert your attention into high-ticket revenue.

TECH STACK

Tech Stack

Next.js

Supabase

GHL

Gemini AI

Identity Engine

We designed and deployed a futuristic HUD-style interface that communicates elite technical authority the second the page loads. Every visual element was engineered to signal competence at the highest level.

Capability Architecture

We structured interactive case studies, capability demonstrations, and deep-dive project walkthroughs directly into the navigation flow, giving high-ticket prospects everything they need to self-qualify instantly.

Conversion Infrastructure

We built a frictionless inquiry path from landing to booked call, with supporting lead magnets, trust signals, and targeted CTA placement at each scroll depth.