Software
Clayton-McMurry — Tactical Training Platform
A tactical training platform for law enforcement and military that manages missions, assessments, and personnel development in one system.
// platform capabilities
What We Built
Every feature engineered to solve a real problem — not just fill a feature list.
AI Assigns Every Recruit an Archetype
Every new recruit completes an intake assessment and Google Gemini AI analyzes their answers and assigns one of six archetypes — Strategist, Executor, Sentinel, Architect, Vanguard, or Tactician. Your team knows exactly who they're working with before the first training session, and the platform routes them into the right track automatically.
Your IP Is Locked Behind Clearance Levels
Every piece of content, every training resource, every mission brief is gated by a configurable clearance level. Recruits only see what they've earned access to — your most sensitive tactics and methodologies stay protected even if someone leaves. Access revocation is instant.
Progression That Drives Itself
Recruits complete missions across multiple pillars — Health, Water, Tactics — and earn badges and level-up as they advance. The system makes progress visible and meaningful. Recruits stay motivated because advancement is tied to real access and real status, not just a checkmark.
Advanced Training Unlocked, Not Assigned
Video-based training modules are gated — recruits can't jump ahead or shortcut the curriculum. They work through foundational content before advanced material becomes available. Your training IP stays protected, and the progression system builds the discipline you're looking for before you invest further.
Events Booked, Range Passes Issued Automatically
Recruits browse and book training events, group ops, and range days directly through their portal. A printable range pass is generated automatically on confirmation. No back-and-forth emails, no manual confirmations — logistics run without staff involvement.
GHL Leads Flow In Without Anyone Touching Them
Leads from GoHighLevel are automatically ingested, assessed, and routed into the correct pipeline stage. The moment someone fills out a form, they're in the system and on track. Your sales motion runs on autopilot from first contact to enrolled recruit.
Recruits Stay Engaged Between Sessions
Push and email notifications fire automatically for event reminders, clearance upgrades, and mission completions. Recruits stay connected between in-person sessions so momentum doesn't die between visits and drop-off stays low.
Full Recruit Dossiers, Always Current
Every recruit has a dossier with their archetype, clearance level, mission progress, booked events, documents, and full history. Your team sees the complete picture before every interaction — no asking around, no digging through email threads.
The Challenge
A tactical and fitness training brand had no platform that matched their military-inspired identity — generic booking and training tools felt completely off-brand and failed to create the immersive, high-stakes experience their audience expected.
Our Solution
Built a fully gamified training platform with mission-based task systems, an intelligence dossier user profile, an academy with progress tracking, admin operations management, real-time event booking with capacity enforcement, and a client portal for appointments, documents, and payments — all wrapped in a military-grade design language.
The Results
Trainees engage with the platform the way they engage with the brand — as operators, not gym members. The platform reinforces the Clayton-McMurry identity at every interaction and eliminates the disconnect between brand promise and product experience.
Project Deep Dive
- ▸Gamified trainee dashboard with active missions, progress indicators, and academy curriculum tracking
- ▸Intelligence dossier profile with trainee history, rank, and assignment records
- ▸Admin operations hub: personnel management, lead pipeline, event booking, and AI knowledge base
- ▸Real-time event system with capacity enforcement and automated closure when full
- ▸Client portal for appointments, document storage, and payment management
- ▸Academy module with program levels, module completion tracking, and progression unlocks
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